Shopping is fun for people, but many find it a never-ending chore. That’s because everyone has different preferences when it comes to purchasing. For example, some people shop for things even when they don’t need them, while others go to the mall with a very specific list to get only the things they need.
So, although people have varied shopping personalities, there is one thing that they all want: convenient shopping payment plans! And that’s where a BNPL like Atome comes in. It allows you to split your bill into three parts and pay each conveniently over two months. Now isn’t that a fun way to shop?
But we will discuss more of that later. Let’s first look at how different people shop and help you figure out your shopping personality. Here is a run-down on 4 popular types of shoppers.
Bargain hunters
This shopping personality has become increasingly widespread thanks to the Covid-19 pandemic and increasing prices. These people are most interested in finding the best bargains irrespective of the brand offering them. Retailers usually find them equipped with discount codes and coupons, and they hardly buy anything without some deal in hand.
Bargain hunters are unperturbed by customer loyalty, and their purchase is mainly influenced by the price and a sense of satisfaction accompanied by saving money. While there was a time that this segment of shoppers was shrinking, economic circumstances have turned more than half of customers into cost-conscious consumers. People with this shopping personality actively seek coupons and discounts and even switch brands to save money.
As so many people have this shopping preference, retailers are always creating a price strategy or rewards system to attract and retain them. From hosting unpredictable sales to using a promotional pricing strategy, there are several ways a brand can satisfy these shoppers’ quest for the best bargain.
The fashionistas
There is another segment of shoppers who is always looking for the next best thing. They are vested in trend-setting fashion brands that stay ahead of the pack with new launches. For these shoppers, price isn’t a determining factor for the final purchase. In fact, they are willing to pay a premium to get their hands on the latest trends before anyone else.
People always searching for the latest styles are attracted to each other and find solace in their fashion community. This shopper is also called the ‘educated shopper’ because they know exactly what they’re looking for and where to find out. Since they are tracking fashion trends all the time, the chances of making an impulsive buy are lesser. In fact, they make calculated shopping decisions and buy what they want, not what they might find.
The fashionistas are any retailer’s dream customers. As they are not concerned with the pricing of the products, they will pay the store the profit margin they’re looking for immediately when new styles hit the racks. They are also loyal to the brands that satisfy their need to always be on top of trends. Hence, they return to their trusted stores whenever they want to shop.
Local Shoppers
Online shopping has transformed the retail industry, bringing international brands in line with local brands. Now, you no longer need to visit another country to buy their products but simply hop onto their website and check out your cart filled with foreign goodies. While this accessibility has made the world smaller in terms of shopping, it hasn’t done much good for local companies.
The segment called ‘Local shoppers’ understand this and wants to promote their local businesses and build stronger communities. There are plenty of reasons for shoppers to purchase local brands. The first one is the sense of belonging and satisfaction that comes with supporting someone or something closer to home. It gives these shoppers immense pleasure to make a valuable contribution to their local economy.
When you support ‘local,’ you’re encouraging the creation of more jobs, better salaries, stronger communities, improved economy, and the list goes on.
Another reason shoppers prefer to buy local brands is the level of personalization they can expect from small stores. It is something that you can hardly experience at big international brands. For example, if you visit a local diner regularly, all their staff will probably know your name and food preferences within a month. However, the same can’t be expected from an international food chain that gets thousands of customers in a day.
The busy bee
Here’s another category of shoppers that only gets a chance to shop during lunchtime or on weekends. That’s because they have busy schedules, and taking the time to shop leisurely can be challenging.
The ‘Busy bees’ are also no-nonsense kind of shoppers. As they are already pressed for time, they prefer to shop at targeted stores with a list in hand. Their idea of a good shopping day is to enter the mall at 2:00 pm and leave at 3:00 pm with hands full of shopping bags containing all the things they set out to buy in the first place. While it does sound too good to be true, these people can make it happen.
This segment of shoppers is not the ‘browsing’ or ‘showrooming’ kind; instead, they are mission-oriented. They prefer their shopping experience to be fast, easy and fulfilling. Hence, they are attracted to brands that offer a seamless shopping experience that is pain-free and quick.
Many companies market to this category by providing BOPIS (buy online, pickup in-store) service so they can save time by placing orders online and picking them up whenever convenient. Another smart way for brands to engage with ‘Busy bees’ is by having an easy-to-navigate layout for their store. This encourages the time-pressed shopper to locate the things they’re looking for quickly, grab them and go!
Buy now, pay later | A Shopping solution for everyone
Whatever your shopping personality may be, there is one thing that everyone enjoys: easy payment options. And that’s where buy-now-pay-later services have transformed the retail industry. The ability to own the things you desire today but pay for them over time is a deal too good to pass.
Convenient payment methods empower shoppers to purchase high-quality products and premium services without stressing about the high price tag that comes with it. Hence, they can invest in things that would probably disturb their monthly budgets if they had to pay the amount in full.
Why Atome is the perfect BNPL for your shopping needs
Headquartered in Singapore with over 15,000 partnered merchants and available in 7 markets, Atome offers its users the choice and convenience of flexible payment options for a variety of products and services. The app allows shoppers to split their purchases across three interest-free monthly payments by scanning a partner retailer’s in-store QR code or upon website checkout. By splitting their payments, Atome users will be able to better manage their budget while making quality products and services more reachable.
Atome keeps you updated on the latest promotions, deals, and offers, so you never miss a good discount. Also, it brings local and international brands on the same platform, so you can choose whichever you prefer without any trouble.
If you’re a busy bee pressed for time, Atome has online and offline partners, so you can shop easily at home or work with Atome’s app. All you need to do is download Atome’s app (Get the app) and set up your account. Once your payment details are verified, you can immediately start shopping with Atome’s payment plans.
How to pay with Atome
- When you shop from physical partner merchants, scan the QR code from Atome’s app at checkout.
- For online purchases, select Atome as your payment method when checking out.
- Enter your account details and continue.
- Pay one part (1/3) of your total bill and defer the remaining (2/3) amount to the following two months.
- Enjoy your purchase!
Shop with Atome for a seamless shopping experience
Shopping is fun, but it starts feeling like a chore when it disturbs your monthly budget. Fortunately, Atome enables you to shop smartly and own the things you want without paying for them in full. Hence, Atome allows you to experience convenience in payments like never before. So, choose Atome to buy your favorite products and services with interest-free monthly payments.
